Apple’s iPhone continues to be a dominant force in the global smartphone market in 2025, demonstrating resilience amid broader industry challenges. From record shipment numbers to evolving market dynamics, here’s a comprehensive sales report and trend analysis you need to know.
Strong iPhone Shipment Growth in 2025
In 2025, Apple achieved notable gains in global iPhone shipments, outperforming the broader smartphone industry. According to recent research, Apple shipped approximately 55 million iPhones in Q1 2025, representing 13% year-over-year growth in a market that was nearly flat overall. This helped Apple’s global market share rise to 19%, up from 16% the year before.
This expansion underscores Apple’s ability to capture demand even when global smartphone shipments struggle to grow, highlighting the brand’s strong consumer pull and effective product strategy.
Apple’s Market Share Trends
Apple’s global smartphone market share has trended upward in 2025, with research forecasts indicating the company could capture around 19.4% of the global market, potentially surpassing Samsung as the world’s top smartphone seller for the first time in 14 years.
Several factors fuel this trend:
- Strong demand for recent models like the iPhone 16 and iPhone 17 series.
- Strategic launches such as the more affordable iPhone 16e expanding Apple’s reach into price-sensitive markets.
- Continued loyalty and upgrade cycles among existing iPhone users.
Leading Models and Regional Performance
The iPhone 16 was reported as the world’s best-selling smartphone in Q3 2025, illustrating sustained demand long after its initial release. At the same time, iPhone 17 Pro Max also entered global top-10 lists, boosted by improved camera tech and performance features.
Regionally, Apple saw strong performance in:
- North America
- Emerging markets including Southeast Asia, India, and the Middle East & Africa
These areas contributed significantly to shipment growth, especially for lower-priced and mid-tier models.
Revenue and Market Value Trends
iPhone sales remain Apple’s largest revenue driver. In 2024, iPhone performance accounted for a large share of Apple’s total revenue, and 2025 is expected to continue this trend as newer models drive upgrades.
At the industry level, average selling prices for smartphones are increasing due to premiumization and component cost hikes. While total unit shipments may dip slightly in 2026, market value is expected to grow, with Apple well-positioned to benefit due to its higher-priced product lineup.
Challenges & Market Pressures
Despite strong overall performance, Apple faces competitive pressures in certain regions:
- Some data earlier in 2024 showed a decline in China’s iPhone market share due to stronger performance from local brands.
- Premium segment competition remains intense, with rival brands like Samsung capturing specific niches.
However, more recent trends suggest Apple is regaining ground, especially after the launch of newer models that resonate well with local consumers.
Key Takeaways: iPhone Sales in 2025
✔ Shipment growth continues, with Apple improving unit sales despite a slow global market.
✔ Market share gains put Apple in position to potentially overtake Samsung globally.
✔ Top models like iPhone 16 and 17 lead worldwide charts, while the iPhone 16e aids expansion into new segments.
✔ Revenue strength persists, supported by premium pricing and loyal customer base.
✔ Regional dynamics vary, with strong growth in emerging markets and competitive headwinds in China.
Conclusion: iPhone Market Trends Moving Forward
The 2025 Apple iPhone sales report reflects robust performance and strategic momentum. With strong shipments, expanding market share, and resilient revenue contributions, the iPhone remains a central pillar of Apple’s business.
As the smartphone market evolves—with rising costs and shifting consumer preferences—the ability of Apple to innovate and diversify its lineup will be key to maintaining its upward trajectory in the coming years.